Thursday 10 January 2008

Tata Motors Launch the world’s cheapest car — the Nano.

Over the past year, Tata has been hyping up a car that would cost a mere 100,000 rupees or a cool £ 1275 in the UK. It has been nicknamed the “People’s Car.” Over the course of the New Delhi Auto Expo, which began this week, anticipation had grown to fever pitch.
“They are not concept cars, they are not prototypes,” announced Mr. Tata. “They are the production cars that will roll out of the Singur plant later this year.”
The four-door Nano is a little over 10 feet long and nearly 5 feet wide. It is powered by a 624cc two-cylinder engine at the rear. With 33 horsepower, the Nano is capable of 65 miles an hour. Its four small wheels are at the absolute corners of the car to improve handling. Tata says the Nano has passed emissions standards and returns more than 50mpg.
“Today, we indeed have a People’s Car, which is affordable and yet built to meet safety requirements and emission norms, to be fuel efficient and low on emissions,” Mr. Tata added. “We are happy to present the People’s Car to India and we hope it brings the joy, pride and utility of owning a car to many families who need personal mobility.”
The base price for the Nano will be 120,000 rupees, including road tax and delivery. Higher level models will cost more and come with air-conditioning. Sun visors and radios are extra.
The Nano will go on sale in India later this year with an initial production run of 250,000 a year. Tata says it will offer the Nano in other emerging markets in Latin America, Southeast Asia and Africa within four years. But don’t expect to see it in the UK for the foreseeable future.

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